Real Campaigns. Real Rankings. Real Numbers.

A private dental clinic competing in one of the most brutal content niches in UK search: dental implants. The campaign is content-led. Of its 459 ranking keywords, most were earned by the clinic's guides and treatment pages rather than the homepage, and they reach terms local clinics never touch, like "dental implants nhs" (1,900 monthly searches) and "turkey dental implants" (2,900).

Those informational rankings feed a steady 459 organic visits a month, and every one of those visits arrives pre-educated by the clinic's own content. That's what topical authority looks like when it's built page by page.

A local blinds and shutters company that started the year effectively invisible in search. Twelve months later the site ranks for 132 keywords, holds first or second position across the core "blinds cardiff" and "shutters cardiff" terms, and is number one for the buying-intent phrase "made to measure blinds in cardiff".

The traffic curve tells the honest story: months of foundation work with little visible movement, then compounding growth from February onwards to 424 organic visits a month. Buying that traffic as ads would cost around $1,400 a month.

A plumbing and heating firm in Britain's second-biggest city, where "plumbers in birmingham" (590 monthly searches) is fought over by every trade directory and national chain. This campaign holds the placement that matters most for a trade: Google's local map pack, across the entire cluster. Plumbers, plumber, birmingham-first and birmingham-last variants alike.

Plumbing clicks are among the most expensive in Google Ads, which is why 173 organic visits a month here carry an estimated ad-replacement value of $873, the highest per-visit value of any campaign on this page.

We designed and built this studio's website, then ran SEO on top. That combination is what this whole company is built around. Starting from zero in March, the site now holds number one for "tattoo parlour bath" (390 monthly searches) and "bath tattoo", with every core studio term on page one.

Six months, 0 to 137 organic visits a month, in a city where every established studio has years of head start. For a local business, ranking first for its exact service-plus-city terms is the entire game, and it's won here.

A heating and boiler firm in a small Wiltshire market town. It is the kind of niche where the entire "plumbers melksham" cluster is 90 searches a month. Twelve months in, the firm sits in Google's local map pack for those searches and on page one organically beneath it, taking both placements a local customer actually sees.

The curve is the same honest shape as every small-town campaign we run: quiet foundation months, then compounding growth to 24 visits a month. In a town this size, that's the difference between an empty diary and a full one.

The newest campaign on this page, published on purpose. A one-trade local business in a small search niche: the entire "tiler cardiff" cluster is only about 90 searches a month per term. Within roughly six months of starting, the site sits in the top three for all of them.

Thirteen visits a month doesn't sound like much until you know the niche: for a sole-trader tiler, two or three enquiries from those visits fills the diary. This is what month six of a well-run local campaign genuinely looks like, and it's why we publish it next to the 1,800-visit one.