Google Ads Agency Bristol

Search ads catch people actively looking for what you do, which makes them the backbone for most Bristol service businesses. Shopping campaigns put your products, prices and photos directly into results, essential for e-commerce. Remarketing brings back the visitors who looked and left, at a fraction of the original click cost.

The mix depends on your margins and your customers' buying cycle, and it gets decided by data rather than habit. Location targeting is set to where your customers genuinely come from, with bids shaped by postcode and time of day, so the budget concentrates where the buyers are instead of spraying across the whole of the South West.

Taking over an existing account, we audit before we touch: which campaigns actually produce conversions, which keywords burn spend, whether conversion tracking is even telling the truth. It frequently isn't, and every decision made on top of broken tracking has been a guess. Fixing measurement is always step one.

Starting fresh, we build tight: focused ad groups, negative keyword lists prepared before launch rather than discovered expensively afterwards, and landing pages matched to each ad's promise. Then weekly management: search-term pruning, bid adjustments, ad copy tests against last month's winner. Google Ads decays without attention. With it, cost-per-lead falls month over month, and you can watch it happen in reports you understand.