Profile Optimisation: The Half-Finished Majority
Most profiles we audit are running at half capacity: primary category close-but-wrong, services list empty, no description, stock photos, and attributes never touched. Every empty field is a relevance signal Google isn't receiving, and relevance is a third of the algorithm.
We complete and optimise everything: categories chosen against what actually ranks in your niche, every service listed with descriptions, real photos with proper filenames, and Google Posts keeping the profile visibly active. Then we match your name, address and phone across every directory Google cross-references, because inconsistency there quietly erodes trust in your listing.
