PPC Agency Bristol

Real PPC management is weekly, unglamorous work: pruning search terms that burn budget without converting, testing ad copy against last month's winner, adjusting bids by time of day and Bristol postcode, and feeding conversion data back into the bidding. Set-and-forget campaigns decay within weeks, which is how businesses end up paying for clicks from job hunters and students.

Negative keywords alone justify the fee for most accounts we take over. A Bristol trades client was paying for every 'apprenticeship' and 'course' search in their industry before we arrived. That's not unusual. It's the default state of an unmanaged account.

Most PPC agencies charge a percentage of your ad spend, which quietly rewards them for encouraging you to spend more. Our management fee is fixed and written down before we start. If we think you should cut budget, we say so, because it costs us nothing to be honest.

Your Google Ads account also stays in your name with your billing, permanently. We work in it with manager access, and if you ever leave, everything we built stays yours: the campaigns, the conversion history, the audience data. No hostage-taking. It's your account; we just make it perform.