Emergency Work and Planned Work Are Different Campaigns
Emergency searches ('burst pipe bristol', 'emergency electrician near me') are decided in minutes, on a phone, almost always from the map pack. Winning them means a complete Google Business Profile, reviews that mention response speed, and a site that loads instantly with the phone number one thumb away. Planned work ('loft conversion bristol', 'bathroom fitters') is decided over weeks, and it's won with galleries, guarantees, and reviews that name specific jobs.
Most trades do both kinds of work, so most campaigns need both builds. What you shouldn't accept is an agency running planned-work tactics against emergency searches or vice versa, which is exactly what a generic package does. Each trade page below sets out the right mix for that trade.

